What to expect from McConnell’s Irish Whisky in 2023
February 20, 2023
In 2020, a whisky brand that once dominated export manifests and shop shelves reappeared after an almost 80 year absence. Resurrected by Belfast Distillery Company, McConnell’s Irish Whisky has a focus on the Belfast and Irish whisky landscape of today while keen to understand, learn from, and be inspired by its rich history.
With a distillery under construction, Belfast Distillery Company is betting big on the brand. In a previous video, Brand Manager Sarah Kennedy shared the story of one of the oldest whiskey brands in Ireland.
In this video Sarah shares:
- The plan for whisky releases in 2023
- What’s driving the release schedule
- What special releases are on the horizon
- The plans for the core range of whiskies
There’s some info in this video that has not yet been shared publicly so pay close attention if you’re a fan of single malt Irish whisky!
Sarah, employee #1 at McConnell’s is a passionate ambassador for the brand and in the short time that the company has been in existence has done a tremendous job of introducing whisky fans and the general public to the plans for McConnell’s.
Watch the full video below
