What to expect from McConnell’s Irish Whisky in 2023

February 20, 2023

In 2020, a whisky brand that once dominated export manifests and shop shelves reappeared after an almost 80 year absence. Resurrected by Belfast Distillery Company, McConnell's Irish Whisky has a focus on the Belfast and Irish whisky landscape of today while keen to understand, learn from, and be inspired by its rich history. 

With a distillery under construction, Belfast Distillery Company is betting big on the brand. In a previous video, Brand Manager Sarah Kennedy shared the story of one of the oldest whiskey brands in Ireland. 

In this video Sarah shares:

  • The plan for whisky releases in 2023
  • What's driving the release schedule
  • What special releases are on the horizon
  • The plans for the core range of whiskies

There's some info in this video that has not yet been shared publicly so pay close attention if you're a fan of single malt Irish whisky!

Sarah, employee #1 at McConnell's is a passionate ambassador for the brand and in the short time that the company has been in existence has done a tremendous job of introducing whisky fans and the general public to the plans for McConnell's. 

Watch the full video below



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