Whiskey Bonding And The Birth Of Redbreast & Green Spot
If you were a visitor to Ireland 60 years ago (which in itself would have been a rare thing) and you wanted a bottle of whiskey, you might have gone to the distillery in the hopes of finding it in a gift shop or for sale there, but you’d have been laughed at.
Not only was there no real tourism to Ireland at the time, there were certainly no gift shops in distilleries and though they might have produced the whiskey, they didn’t sell it to customers. In this video I’m going to explain why most distilleries didn’t sell their whiskey in bottles until the 1970s and what led to the creation of Redbreast and Green Spot.
I’ll also talk about the important middlemen between distillers and customers that helped grow the Irish whiskey industry for more than a century.
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